Sucheta V. Merh is a fine artist herself. Her creative techniques of prints in textiles is both intuitive and almost dramatic. Her textiles reflect an acute understanding of trends and are then styled into ensembles. These ensembles retail from significant fashion addresses in Delhi, Mumbai, Bangalore, Hyderabad and her personalized fashion studio Earthy Myth, Kolkata.

Earthy Myth by Sucheta V. Merh has developed a unique style of her own, ushering in an era of naturalized and personalized imperfection in her collection through a mix of structured volume contrast in prints and rich craft embellishments.

Sucheta V. Merh is definitely a name to reckon with in Kolkata. Besides having done shows that have met with critical acclaim Sucheta has been largely appreciated by her clientele and exporter.

Sucheta's ability to paint is reflected in her sense of designing greige textiles and interiors of her studio. She loves to work with a variety of media like batik block and mud print . Revival of crafts has a special place inher designs and life.