Sucheta Merh is a fine artist herself. Her creative techniques of prints in textiles is both intuitive and almost dramatic. Her textiles reflect an acute understanding of trends and are then styled into ensembles. These ensembles retail from significant fashion addresses in Delhi, Mumbai, Bangalore, Hyderabad and her personalized fashion studio Earthy Myths, Kolkata.


Earthy Myths by Sucheta Merh has developed a unique style of her own, ushering in an era of naturalized and personalized imperfection in her collection through a mix of structured volume contrast in prints and rich craft embellishments.


Beginning in the middle of 2002 in Kolkata, this is a label that combines the passion of designing with professional business promotions and sales. In just a matter of years, Earthy Myths has created for itself a distinctive presence in Kolkata, known for its discerning sense of style. The outlet itself reflects an extension of the mystic concept. Done up in vibrant yellow with a large floor space and intelligent designing, the colors of the store complement the garments and the unique firebrick flooring.


Sucheta Merh is definitely a name to reckon with in kolkata. Besides having done shows that have met with critical acclaim Sucheta has been largely appreciated by her clientele and exporter.