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| Designer. the official newsletter of the Wills Lifestyle India fashion week - 8th April, 2006 [view] |
| Designer. the official newsletter of the Wills Lifestyle India fashion week - 6th April, 2006 [view] |
| Designer. the official newsletter of the Wills Lifestyle India fashion week - 5th April, 2006 [view] |
| THE TELEGRAPH, Good Life, Smita Roy Chowdhury - 6th March 2006 |
 India
Fashion Week, now Wills Lifestyle India Fashion Week (WIFW),
might have lost out on Calcutta's star designer Sabyasachi
Mukherjee, but the city's participation in the event this year
is stronger than ever before. There are now three additions to
the Calcutta camp at the fashion week to be held in Delhi from
April 5 - 9. After Abhishek Dutta and Suman Nathwani, the
latest to jump on to the WIFW 2006 bandwagon is designer
Sucheta Merh."I've been a member of the Fashion Design Council of India (FDCI) for close to eight years now and have always wanted to do the fashion Week. but before that I wanted to establish my brand Earthy myths nationally an Internationally. Now that I retail from quite a few important fashion stores across India and also in New york, I think I am ready for it," says the designer from her store Earthy Myths on Loudon Street. And why choose
the FDCI -sponsored WIFW over Lakme Fashion Week to be held in
Mumbai later this month? " I have always wanted to make my debut
with India Fashion Week and the other option didn't even cross
my mind", says the designer who has been in the business for
close to a decade now. The Earthy Myths lable was launched 3
years ago. |
| HT CITY, 17th March, 2006 |
|
Designer Sucheta Merh takes on Wills Lifestyle India Fashion Week ramp on April6,2006, with a line inspired by the famous Tree of Hope painting by Frida Kahlo. The collection is romantic and joyful and brazenly declares, "Let's not be afraid to be imperfect" |
| THE TELEGRAPH, METRO - Zeeshan Jawed, Smita Roy Chowdhury - 22nd March 2005 |
| Star Spot |
 If Pakistani cricketers were busy getting their fashion facts
right at a city salon last week, shopping was high on agenda of
Bollywood actresses visiting the city. Take Waheeda Rehman for
instance, who took out time from shooting of Aparna Sen's 15,
Park Avenue, to set out on a hunt for some "trademark Bengal
saris". The actress stopped by at Earthy Myths, designer Sucheta
Merh's Loudon Street studio, to pick up three kota saris with
batik work. Says an excited Sucheta: "Waheeda Rehman was looking
for saris that have some elements from Bengal, yet not the
typical tangail or dhakai. and she liked my combination of batik
on kota"
the saris are part of the designer's spring summer collection.
Lots of kota and organza make up the "nine to five" range of
saris for working women, while embroidered georgettes comprise
the cocktail line. Drapes embellished with layered prints,
combinations of graphic and floral motifs, along with a hint of
embroidery make up the casual line. the eveningwear range boasts
heavy embroidery and are teamed with ornate
blouses. if the palette is vibrant for saris, white and
ice-cream colours rule Sucheta's line of churidar kurtas.
Designed especially for holi, the sets have pastel
embellishments on a white base. Gota, aari, crochet, patchwork
and beads adorn the garments, along with a hint of prints here
and there. crushed dupattas accompany the cotton, crepe and
voile kurtas. the saris are priced between Rs. 1,300 and Rs.
8,500, while the kurta sets range from Rs. 1,200 to Rs. 5,000. |
| Calcutta Times – April 29, 2004 |
|
Patchwork is being given new treatments now Fashion designer SUCHETA MERH talks to Smita Roy Chowdhury about the trends doing the rounds this summer . |
|
What are the fashion trends that can be seen doing the rounds in
the city this summer? There are quite a number of trends that we are seeing now. Sarees are very in at the moment. Also, prints are very hot,the fabrics a crinkled look by the way of patchwork. Speaking of trends, accessorisation has come off in a big way. People are choosing to dress simply and spice up the appearance with heavy accessories. But over all, since this is summer, the comfort factor rules. What are your
offerings for the season?
|
| SUNDAY HINDUSTAN TIMES Lucknow – April 4, 2004 |
| INDIA FASHION AT LUCKNOW -Touch of Chikan, whiff of West |
| THE
WORD is out: the colours for the summer of 2004 are vibrant, not
pale or muted. It was colours that dominated all the collections
displayed by some of India’s biggest names in fashion designing
at the Radico India fashion show, organized on Saturday evening
at the Hotel Taj Residency in association with the India Academy
of Art and Culture. ………Earth tones are her forte. And Sucheta Merh uses them amply in her collection. Earth tones in traditional yet dazzling combinations reminded of the first whiff of rain – fresh yet earthy. ………..Models who scorched the ramp in these scintillating outfits included ‘Boom’ girl Katrina Kaif, Joey Matthews, Jaessae Randhawa, Parul, Nina Manuel, Shruti, Lakshmi Rana, Neha and others, whose steps were choreographed to music by Tania. The evening saw a special felicitation of entrepreneur Kumkum Roy Choudhury, who came along with the newly wedded bahus of Sahara Parivar. The event was compered by Sukanya and Rajesh. |
| PIONEER, Lucknow – April 4, 2004 |
| Haute bods on the rampage |
| THE
CITY denizens were left dazzled with fashion divas and
supermodels from the metros descending in the state capital on
Saturday for the Radico India Fashion event held at the Taj
Residency. The night sparkled as leading supermodels presented the latest fashion collection, putting together by a host of fashion designers. Lucknowites were exposed to the latest styles and fashion trends right from the design studios of fashion divas. And they lapped up every bit of it. If being exposed to just one or two leading names wasn’t enough, a whole host of models and fashion designers presented the latest trend in fashion to the awe – struck Lucknowites. ………..Saris in red zardosi work by Sucheta Merh, in contrast with blue, were casual, comfortable and mostly wearable. She had put together a crisp collection of ‘kota’, sensuous crepes, and breezy georgettes. Her experiment with colour and motifs was well appreciated. …………The show was choreographed by well-known choreographer Tanya and Aparna. Senior Samajwadi Party leader Amar Singh was the chief guest. Yogendra Narain, Anjana Bhargav, Anju Modi, Neeta Bhargava, Rina Dhaka, Sucheta Merh, Swapan and Seema were given mementos. Puneet Nanda and Sanjay Kapoor were given the best textile award. Kumkum Roy Chowdhury was given the women of substance award. |
| Hindustan Times, Lucknow, April 4, 2004 |
| Fashionistas hit it real big |
| HOW
ABOUT buying an original ‘Satya Paul’ for Rs. 500, an original
Anjana Bhargav for Rs. 800 and so on? No, this is not a Fools’
Day joke. Designer labels have actually become affordable now. Some of the big names in the Indian Fashion industry were in Lucknow to be a part of the Radico Khaitan Ltd in association with the Indian Academy of Art and Culture. And here’s what they said about affordable labels. ……….Sucheta Merh from Kolkata, whose label Earthy Myths is popular with all those who love earth tones, too feels that designer tags are no longer very expensive. In fact, her stall in the exhibition was completely out of stock by the last day. “ Fashion has taken a U-turn. Even the man on the street needs to be fashionable and hence, the designers have come down to the buyers level,” she said. Merh, whose tribal motifs have made a mark, feels that if labels are not affordable, the number of customers may come down. “We have to cater to everyone, and the prêt collection certainly gives us an opportunity to get closer to everyone.” Merh incidentally has been a lot to Lucknow in her childhood and would like to trade a lot in Chikan from the city. |
| 21.09.2002 : Times of India |
|
Inspired by the elements
Boutique of the day: Earthy Myths at 8/2 Loudon Street, Loudon Manor (Ph: 2817842) What happens if we marry ethnic fabrics with western cuts? We get Earthy Myths. This new boutique in town has a veritable collection of fusion clothes, ethnic and western wear fro women. While designer Sucheta Merh specializes in ethnic wear, mainly salwar kurtas and saris for women, designer Sayon Mitra is known for his western wear, mainly gowns, tops and trousers. One of the official designers for Fa Femina Miss India-Earth Reshmi Ghosh, Sayon's creations for the woman of today are available at Earthy Myths. Sherwani's for women, an exclusive creation of Sayon's label, can be worn with churidars or trousers. The specialty about the sherwani is it's smart cut that goes perfectly with the attitude of the modern woman. One can also choose from his collection of ruffled shirts and cotton tops. "I have made tops from South Indian saris", says Sayon. One can team these up with trousers available at the shop or buy these separately. Sucheta on the other hand is displaying cocktail saris with heavy embroidery and sequin work. But the piece de resistance is their joint collection. The collection takes inspiration from the Mediteranean palette and has used colors like lilac, light blue, orange, red, green and yellow. "This is a fusion collection", says Sayon. Short kurtas in western cuts with block prints and sequins on the churidars are their specialty. The duo is plannin gto work on Bhagalpuri fabrics with tie-n-dye designs on it. The collection is expected to hit the shelves in two weeks time. On the whole the entire Earthy Myths collection lives up to the concept of it's mystic name. Infact, the boutique is also an extension of the mystic concept. Done up in vibrant yellow with a large floor space and intelligent designing, shopping can be quite an experience here. caltimes@timesgroup.com |
| 14.09.2002 : The Telegraph |
|
Good Morning Calcutta Opening of the store Earthy Myths at at 8/2 Loudon Street, Loudon Manor. Inauguration by eminent Bengal artist Shuvoprassana and Femina Miss India- Earth Reshmi Ghosh. |
| 12.09.2002 : The Telegraph, The Good Life |
|
Ready-to-wear One of the city’s leading designers, Sucheta Merh is also a talented painter who started designing oyer nine years ago. She specialises in working with mixed media, using vegetable and mud dyes, combined with prints and hand embroidery. Through long experience, she has developed her individual style, ushering in an era of naturalisation through the use of a combination of patchwork prints, surface ornamentation and texturisation. The emphasis of her collection is on ethnicity and urban chic. With each garment characterised by the combination of colour, design and stylish cuts. Sucheta’s collections, which are mostly fusion pret, incorporate such materials as cotton, khadi, crepe and georgette. Her creations are available at Zenon in Calcutta as well as leading stores in Delhi, Hyderabad, Bangalore and Mumbai. |
| 12.09.2002 : The Times of India, Calcutta Times |
|
East meets West After Mona Lamba and Pali Sachdev, another designer duo of the city has opened their fashion studio in Loudon Street. Two names who have been making waves in Kolkata’s fashion circuit of late – SUCHETA MERH and SAYON MITRA – has come together with their stylistic individualities to open a studio called EARTHY MYTHS at 8/2 Loudon Street. While Sucheta’s forte has been ethnic wear, Sayon was always more interested in creating Western wear for women. Sucheta is known for her experiments with prints, natural dyes, hand embroidery and authentic textile woven on the loom. Her collection is mainly fusion pret which she terms Mix Media, a fusion of lovely prints with embroidered ornamentation. Sayon’s creations, on the other hand, are defined by intricately and quietly embroidered tops, jackets, trousers and corsets. His clothes have a classy Western cuts, Indianised by the use of traditional fabrics. Speaking on Earthy Myths, which will open for the public on September 14, Sucheta said," When I saw Sayon’s work, I thought that the two of us can combine our stylistic features to create something new.” She adds that the studio will have a lot of theme collections, work on orders, but there will be a considerable range on offer on the shelf. caltimes@timesgroup.com |
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